Privacy Policy
Last updated: January 2026
Vitatoe Real Estate Group (“we,” “us,” or “our”) operates the website
https://www.vitatoerealestategroup.com
(the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect personal information when you use the Site.
By using the Site, you agree to the collection and use of information in accordance with this Privacy Policy.
Information we collect
We may collect the following types of information:
Contact information, such as name, email address, phone number, and mailing address.
Account information, such as login details (if you create an account on the Site).
Property and preference information, such as areas of interest, price range, property features, and saved searches entered through our IDX property search tools.
Usage data, such as IP address, browser type, device information, pages viewed, links clicked, referring URL, and the date and time of visits.
Marketing and analytics data related to your interactions with our ads, emails, and website content collected through tools like Facebook Pixel and Google Analytics.
Transaction‑related information, such as basic details connected to inquiries about buying, selling, or leasing real estate (for example, budget, timing, and property type), and any services you request from us.
Any other information you choose to provide, such as when you fill out forms, request information, schedule showings, or communicate with us.
How we collect information
We may collect information:
Directly from you when you fill out forms on the Site, request property information, schedule a consultation or showing, subscribe to communications, or otherwise interact with us.
Through our IDX property search tools when you create an account, save searches or favorite listings, or request more information about specific properties.
Automatically through cookies, pixels, log files, and similar technologies when you use the Site, including tools such as Google Analytics and Facebook Pixel.
From our CRM system when information you submit on the Site (for example, through lead capture or IDX forms) is transmitted into our CRM so we can follow up on your requests and manage our relationship with you.
From third parties, such as analytics providers, advertising networks, social media platforms, and service providers, where permitted by law.
Use of information
We may use the information we collect for purposes including:
Providing, operating, and maintaining the Site and our real estate services.
Responding to inquiries, property information requests, showing requests, and other customer service needs.
Creating and managing your account on the Site or within our IDX tools, including saving your searches and favorite listings.
Sending administrative information, such as confirmations, technical notices, and policy updates.
Sending marketing and promotional communications about listings, market updates, events, and services that may be of interest to you (you can opt out at any time).
Personalizing your experience on the Site, including displaying listings and content that may be more relevant to your interests.
Analyzing how the Site and our marketing are used, monitoring trends, and improving performance, using tools like Google Analytics and Facebook Pixel.
Building and maintaining our CRM records so we can manage relationships, track follow‑up, and provide more relevant communications.
Protecting the security and integrity of the Site, preventing fraud, and enforcing our terms and policies.
Complying with legal obligations and responding to law enforcement or regulatory requests.
Cookies and tracking technologies
We use cookies and similar technologies (such as pixels, web beacons, and tags) to:
Remember your preferences, saved searches, and account settings.
Understand how you use the Site and our IDX tools, including which pages and listings you view and how often you return.
Deliver, measure, and improve the effectiveness of our marketing and advertising, including through Facebook Pixel and Google Analytics.
You can usually set your browser to refuse cookies or to alert you when cookies are being sent. If you disable cookies, some features of the Site, including property search and saved listings, may not function properly.
Third‑party analytics and advertising tools
We may use third‑party tools on the Site, including but not limited to:
Google Analytics, which helps us understand how visitors use the Site and provides aggregated statistics about traffic and usage patterns.
Facebook Pixel (Meta Pixel), which helps us measure the effectiveness of our advertising and deliver more relevant ads to you on Facebook and other Meta services.
These tools may use cookies or similar technologies to collect information about your use of the Site and other websites over time, which can be used for analytics and interest‑based advertising. You can manage some of your ad preferences directly with these providers (for example, through Google’s Ads Settings or Facebook’s ad preferences pages).
IDX property search and MLS data
Our Site uses IDX (Internet Data Exchange) technology to display real estate listings from the Multiple Listing Service (MLS). When you use IDX features, we may collect:
Your search criteria (location, price range, property type, features).
Listings you view, save, or request more information about.
Information you submit through IDX forms, such as name, contact information, and property preferences.
This information may be transmitted to our CRM so we can respond to your requests, follow up on your interest in properties, and send you relevant listings or market information. Some MLS or IDX providers may also use cookies or tracking tools as part of their services; their use of data is subject to their own privacy practices and applicable MLS policies.
CRM and lead management
Information you submit through our Site (including IDX inquiries, contact forms, and newsletter sign‑ups) may be stored in our CRM system. We use this system to:
Organize and track leads and clients.
Assign follow‑up tasks and appointments.
Send communications related to your real estate needs and interests.
We do not sell your lead or CRM data. We use it solely for our business purposes and to provide services to you, subject to this Privacy Policy and applicable law.
Disclosure of information
We may share your information in the following ways:
With service providers and vendors who perform services on our behalf (such as website hosting, IDX and MLS technology providers, analytics providers, email delivery, advertising platforms, and CRM providers).
With business partners, referral partners, or co‑listing/co‑broker partners in connection with providing real estate services, where permitted by law.
In connection with a business transaction, such as a merger, acquisition, reorganization, sale of assets, or bankruptcy.
As required by law or legal process, or to protect our rights, property, safety, or that of others.
With your consent or at your direction.
We do not sell your personal information as that term may be defined under certain privacy laws. If we ever decide to do so, we will update this Privacy Policy and provide any required notices and choices.
Third‑party services and links
The Site may contain links to third‑party websites, services, or applications that are not operated by us, including IDX or MLS provider pages and social media platforms. We are not responsible for the privacy practices of those third parties, and their handling of your information is governed by their own privacy policies. We encourage you to review those policies before providing any personal information.
Data retention
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law (for example, for tax, accounting, compliance, or record‑keeping requirements).
Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. These measures may include encryption, access controls, and secure storage where appropriate. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
Your choices and rights
Depending on your location and applicable law, you may have rights regarding your personal information, such as:
Accessing and obtaining a copy of your personal information.
Requesting correction or update of inaccurate or incomplete information.
Requesting deletion of certain personal information.
Objecting to or restricting certain processing.
Withdrawing consent where we rely on your consent.
You can exercise these rights by contacting us using the information below. We may need to verify your identity before responding.
You may also:
Opt out of marketing emails by following the unsubscribe instructions in those emails.
Adjust your browser settings to manage cookies or use tools and settings offered by Google, Facebook, and other providers to manage your ad preferences.
Children’s privacy
The Site is not directed to children under 13 (or a higher age where required by applicable law), and we do not knowingly collect personal information from children. If you believe we have collected personal information from a child, please contact us so we can take appropriate action.
State, national, or international privacy rights
If you are a resident of certain jurisdictions (such as California, Colorado, Virginia, the European Economic Area, the United Kingdom, or other regions with specific privacy laws), you may have additional rights and disclosures under those laws, including:
Additional details on categories of personal information collected, sources, purposes, and third‑party disclosures.
The right to opt out of certain types of data “sales” or targeted advertising.
The right to portability of certain information.
We will honor applicable rights in accordance with relevant laws. You can contact us to learn more or to submit a request.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by an updated “Last updated” date and will be effective as soon as it is posted on the Site. Your continued use of the Site after any changes constitutes your acceptance of the revised Privacy Policy.
Contact us
If you have any questions about this Privacy Policy or our privacy practices, or if you would like to exercise your rights, you can contact us at:
Vitatoe Real Estate Group
789 W Ann Arbor Trail, Plymouth MI 48170
Info@soldbythevitatoes.com
(734) 250-9773